Aman Gupta raises Rs 100 crore for his new startup OFF/BEAT; says, 'I know what capital can do'

Aman Gupta has raised Rs 100 crore for his new startup OFF/BEAT, with funding led by Bessemer Venture Partners. While specific business details are not disclosed, OFF/BEAT is a content and creator-led venture expected to leverage technology and AI.

Gupta emphasized his intention to find partners with a global perspective to enhance the startup’s potential. He stated that he sought capital not out of necessity but to gain speed, credibility, and strategic support from Bessemer's partners. Anant Vidur Puri from Bessemer expressed confidence in Gupta's vision, highlighting his ability to identify market trends shaped by AI and evolving consumer expectations.

This funding follows Gupta's recent departure as chief marketing officer of boAt, a company he co-founded, as part of a strategy to establish a professional management structure, allowing the new CEO to lead without overlapping authority.